H&M continues its exploration of linen with sharper focus this season. Where earlier drops played up sun-bleached drawstrings and terry-washed ease, this new release shifts tailored—suggesting that the brand’s linen story now includes city sidewalks and summer weddings.
H&M Men’s Linen Edit
Familiar territory returns in the form of soft-striped shirts and loose polos, though the palette veers crisper—bone, clay, ash. Paired with tailored linen-blend trousers or regular-fit shorts, these tops play off subtle contrast and texture pairing.
The striped short-sleeve shirt, for example, does more than nod to Mediterranean leisure—it turns into an anchor piece, styled over a tank or beneath a linen sweater tied at the shoulders. The styling recalls the first linen edit’s relaxed fluidity, but this time the attitude is less lounge, more composed.
What emerges is H&M’s most versatile linen drop yet—cut to move between beaches, rooftops, and desert roads. A short-sleeve shirt and relaxed shorts in deep black carry a monochromatic charge that’s sharp, stripped down, and sun-ready. Styled with a sweater and finished by square sunglasses, the look sits somewhere between laid-back and deliberate.
There’s an ease here, but it’s intentional—a next step in a linen evolution that began with relaxed spring pieces and breezy summer textures. H&M’s linen has grown up, but it still knows how to unwind.
