H&M sharpens its menswear edge this fall with its Atelier capsule. Starring Swedish actor Bill Skarsgård, the campaign captures an effortless blend of heritage and modernity.
Photographer Oliver Hadlee Pearch captures Skarsgård in striking images, paying homage to menswear craftsmanship with a contemporary twist.
Bill Skarsgård for H&M Atelier Campaign
The H&M Atelier collection reinvents classic menswear tropes. “Atelier is rooted in a refined aesthetic, meticulously crafted for today,” shares H&M menswear designer Ana Hernández. It’s not just a nod to the past but a statement for the now, with pieces that balance utility and style.
Skarsgård moves between relaxed tailoring and timeless outerwear, showing the collection’s fluidity in elevating everyday essentials.
Discussing his style and how it resonates with H&M Atelier, Bill Skarsgård shares, “I like wearing something I can cartwheel straight into a nice restaurant without feeling too underdressed.”
From a rugged shearling jacket to slouchy trousers, H&M’s Atelier range speaks to a man who embraces tradition but isn’t confined by it.
“Menswear traditions are valued but continue to progress with prototypical garments that answer to the real experiences of daily life,” Hernández continues. With its October 3rd launch, this collection promises a moment of sartorial evolution.
H&M Atelier presents a refined perspective for the season. This collection features garments designed in Stockholm, crafted from high-quality fabrics such as suede, wool, and lamb shearling.
Ultimately, H&M Atelier is set to deliver a masterclass in fall dressing, offering timeless pieces reimagined for today’s world.
