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H&M Black Friday 2014-As always, H&M is joining the Black Friday party with discounts galore. Pre-Black Friday, H&M will be offering deals from November 20th, with special prices starting at $9.95. On Black Friday, men’s plaid shirts will be $9.95 and scratch offs will be handed out to the first 100 shoppers in stores, with prizes valued up to $300. Up to 70% off will also be offered on select items in store and on HM.com.