H&M Taps Lucky Blue Smith & The Atomics to Model Coachella Collection

The Fashionisto

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Published February 19, 2017

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Updated April 1, 2023

Lucky Blue Smith reunites with H&M for its Coachella collection campaign.Pin
Lucky Blue Smith reunites with H&M for its Coachella collection campaign.

H&M returns with another festival-style lineup. The label features its H&M Loves Coachella collection with a new campaign. Lucky Blue Smith reunites with the Swedish brand for the occasion. The American model joins his band, The Atomics, and sisters Pyper America, Starlie, and Daisy Clementine.

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Covering Let’s Live for Today by The Grass Roots, the family band appears in a music video celebrating the collection. Discussing this year’s collection, H&M head of design and creative director Pernilla Wohlfahrt shares, “We loved collaborating with the Coachella team for this collection.” Wohlfahrt explains, “They gave us such great feedback on our designs.”

H&M Loves Coachella 2017 Music Video Campaign

H&M Loves Coachella 2017 Campaign

The Atomics come together to star in H&M's new Coachella campaign.Pin
The Atomics come together to star in H&M’s new Coachella campaign.
Model Lucky Blue Smith takes to the desert for H&M's Coachella campaign.Pin
Model Lucky Blue Smith takes to the desert for H&M’s Coachella campaign.
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