H&M Changes Its Denim Story with Fresh Conscious Styles

The Fashionisto

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Published August 19, 2021

Oscar Asberg sports a varsity jacket with H&M Conscious regular jeans in light denim blue.Pin
Oscar Asberg sports a varsity jacket and plaid shirt with H&M Conscious regular jeans in light denim blue.

H&M champions the timeless appeal of denim with its latest men’s edit. However, one crucial detail has evolved. The fashion brand embraces sustainable styles with its Conscious range. Denim jeans come together in regular and relaxed fits, as well as various rinses. 

Related: DENIM REVOLUTION: FELIX ROCKS H&M TECH DENIM

A modern collegiate style inspires H&M as the Swedish label presents denim-fueled looks for the new season. Models Oscar Asberg and August Testad share the spotlight for the occasion. The pair “Change the Denim Story,” adding sustainable denim to must-have casual looks.

H&M’s essential denim jeans include a regular fit that contains 20% recycled cotton from old denim. Meanwhile, the brand’s relaxed styles include a recycled polyester thread for added comfort. H&M also revisits the baggy silhouette with an overall loose shape that complements contemporary trends with a tapered leg.

H&M Conscious Fall 2021 Men’s Denim

August Testad doubles down on denim as he wears H&M's regular-fit denim jeans.Pin
August Testad doubles down on denim as he wears H&M’s regular-fit denim jeans.
Front and center, Oscar Asberg models H&M's relaxed-fit denim jeans with a t-shirt and vest.Pin
Front and center, Oscar Asberg models H&M’s relaxed-fit denim jeans with a t-shirt and vest.
Black is the go-to color as August Testad rocks H&M's relaxed-fit denim jeans with a striped shirt and denim jacket.Pin
Black is the go-to color as August Testad rocks H&M’s relaxed-fit denim jeans with a striped shirt and denim jacket.

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