
Mirroring the unassuming elegance of 90s minimalism, H&M’s latest denim collection merges comfort with a subtle nod to vintage charm. Monochromatic tonality rules, with a spectrum ranging from pitch-black to washed-out grey, endowing each piece with a certain gravitas.
The straight regular jeans Baptiste Radufe wears offer a classic silhouette, reaffirming timeless style. Furthermore, the French model’s ensemble pairs these jeans with the iconic jean jacket, offering a contemporary Canadian tuxedo.
H&M Spring 2024 Jeans

Transitioning to the slim contours of the skinny fit, as demonstrated by Jake Hodder, there’s an air of contemporary sharpness. The denim’s weathered texture and knee-revealing distress lend the jeans a storied character as if they’ve been a wardrobe staple for seasons past.

Woosang Kim showcases the relaxed drape of H&M’s loose jeans. The fabric’s gentle cascade around the leg contours reflects an easy-going attitude. Paired with a basic white tank, the look is effortless, versatile, and understated chic.

Finally, Fernando Cabral’s clean and crisp ensemble calls back to the simplicity of a denim shirt, ensuring the look remains polished yet relaxed. Footwear is uncomplicated yet polished, with dress shoes grounding the look in functionality and finesse.


