Matvey Lykov Steps Out for H&M’s Fall ’17 Campaign

The Fashionisto

/

Published September 15, 2017

Matvey Lykov dons a peacoat with a striped shirt for H&M's fall 2017 campaign.Pin
Matvey Lykov dons a peacoat with a striped shirt for H&M’s fall 2017 campaign.

A new season is upon us and H&M once again calls on the help of a model favorite. The fashion brand reunites with Matvey Lykov for its fall 2017 campaign. Venturing outdoors, Matvey wears street style-worthy looks. Layering for the season, the Russian model showcases plenty of covetable pieces. His wardrobe includes sharp jackets, smart shirts, skinny jeans, and more. H&M perfectly achieves a balance between casual staples like the hoodie and elegant proposals such as the single-breasted coat.

Related: H&M Studio Looks to Outdoors for Fall ’17 Inspiration

H&M Fall 2017 Men’s Campaign

Layering for fall, Matvey Lykov wears a check coat with a hoodie for H&M's fall 2017 campaign.Pin
Layering for fall, Matvey Lykov wears a check coat with a hoodie for H&M’s fall 2017 campaign.
Reuniting with H&M, Matvey Lykov stars in the brand's fall 2017 campaign.Pin
Reuniting with H&M, Matvey Lykov stars in the brand’s fall 2017 campaign.

Embracing a pop of color, Matvey Lykov wears a mustard yellow sweater with a quilted jacket and pleated trousers by H&M.Pin
Embracing a pop of color, Matvey Lykov wears a mustard yellow sweater with a quilted jacket and pleated trousers by H&M.

Model Matvey Lykov fronts H&M's fall 2017 campaign.Pin
Model Matvey Lykov fronts H&M’s fall 2017 campaign.

Recent Updates

Nicholas Galitzine Commands Armani’s Stronger With You Ad

Nicholas Galitzine Commands Armani’s Stronger With You Ad

Emporio Armani introduces Nicholas Galitzine as its new global fragrance ambassador. Galitzine fronts the Stronger With You Parfum campaign that ...
Xu Kai Makes Lunar New Year Iconic with Fendi Eyes

Xu Kai Makes Lunar New Year Iconic with Fendi Eyes

Xu Kai fronts Fendi’s Lunar New Year campaign, embodying the sleek dynamism of the Fendi Eyes collection. Paired with Cheng ...
Gucci Taps Xiao Zhan to Front 2025 Lunar New Year Ad

Gucci Taps Xiao Zhan to Front 2025 Lunar New Year Ad

Gucci ushers in the Year of the Snake with a campaign starring Xiao Zhan, their global ambassador. The new collection ...
Burberry’s Scarf Sets the Tone, Vinnie & Victor Lead It

Burberry’s Scarf Sets the Tone, Vinnie & Victor Lead It

First gracing the neck of Barry Keoghan earlier this season in the “Wrapped in Burberry” campaign, the British brand’s iconic ...
Tommy Hilfiger Unites Thai T-Wave Stars with Preppy Classics

Tommy Hilfiger Unites Thai T-Wave Stars with Preppy Classics

Tommy Hilfiger introduces its latest brand ambassadors—Thai T-Wave stars Fourth, Gemini, Phuwin, and Pond. This collaboration bridges the bold energy ...
SKIMS Gets Festive as Mark Estes Takes Center Stage

SKIMS Gets Festive as Mark Estes Takes Center Stage

Mark Estes of the Montana Boyz trades his cowboy hat for a festive twist, donning a Santa hat as the ...