H&M unveils its fall-winter 2024 campaign, showcasing neutral tones and sleek silhouettes. The advertisement flirts with music, enlisting stars Sage Elsesser, Sega Bodega, and Lux Gillespie.
H&M Fall/Winter 2024 Campaign
Elsesser, Bodega, and Gillespie boldly wear outfits that embody the essence of fashion as a form of self-expression. Their unique styles underscore H&M’s modern approach to fashion, making them perfect ambassadors for the season.
Sam Rock photographs H&M’s new campaign, capturing striking portraits that reflect the season’s themes of individuality and personal style.
H&M’s creative director, Jörgen Andersson, emphasizes the season’s spirit: “The A/W 2024 collection is all about the joy of great fashion.”
Andersson elaborates, “Music is an area where experimentation, individuality, and flair have always thrived, so it makes perfect sense for H&M to be paying tribute to the intersection between style, sound, and self-expression.”
H&M embraces “sartorial classicism,” delivering tailored pieces and knitwear this autumn. Adding leather jackets and pants injects an edgy flair, rounding out the collection.
Altogether, H&M’s fall-winter 2024 campaign highlights contemporary fashion and celebrates the vibrant interplay of style and self-expression.