Ahead of the summer 2016 Olympics, H&M unveils a high fashion performance sportswear collection. The black, white and grey range is made in collaboration with the Swedish Olympic team. The lineup borrows elements from the team’s Rio 2016 opening ceremony uniform, which was designed by H&M.
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Talking about the collection, H&M design and creative director Pernilla Wohlfahrt shares, “This is a collection about performance with great style and the input of the Swedish Olympic team has been invaluable in the creation process.” Wohlfahrt continues, “The result is high fashion technical sports pieces for everyone to wear.”
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