Following an infectious celebrity ad spot, H&M calls on model Bo Develius as the Swedish brand showcases its latest holiday men’s styles. Christmas is front and center for the label as novelty fashions are unveiled. Bo charms as he wears over the top sweaters with festive prints. Santa Claus, snowmen, Christmas trees, candy canes and gingerbread men make an appearance, delivering endless charm. Shop H&M Men’s holiday sweaters at HM.com.
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