The Modern Traveler: H&M Unveils Summer ’17 Campaign

AFFILIATE DISCLOSURE

The Fashionisto

/

Published May 18, 2017

Left to Right: Arthur Gosse wears a linen bomber jacket $59.99 with knee-length cotton shorts $24.99, and sandals $24.99. Hamid Onifade sports a collarless shirt $34.99 and patterned knee-length shorts $24.99 with sneakers.Pin
Left to Right: Arthur Gosse wears a linen bomber jacket $59.99 with knee-length cotton shorts $24.99, and sandals $24.99. Hamid Onifade sports a collarless shirt $34.99 and patterned knee-length shorts $24.99 with sneakers.

H&M calls on two familiar faces for its summer 2017 campaign. The Swedish brand reunites with models Arthur Gosse and Hamid Onifade. The pair comes together in a resort-inspired wardrobe for the modern traveler. Defining the season, H&M head of menswear design, Andreas Löwenstam cites three key aesthetics.

Related: S/S ’17 Trends | Matvey Lykov Rocks H&M’s Must-Have Styles

H&M’s stylish man tackles the City Uniform, which includes contemporary staples such as the collarless linen shirt. He also embraces a Freedom Finesse with the simplicity of trendy joggers or an easy tee. Finally, H&M’s man into an Exotic Vibe with a lineup of outfits featuring tropical prints.

H&M Men’s Summer 2017 Campaign

Hamid Onifade wears a short-sleeve utility shirt $24.99, elasticated pants, and leather sandals $24.99 for H&M's summer 2017 campaign.Pin
Hamid Onifade wears a short-sleeve utility shirt $24.99, elasticated pants, and leather sandals $24.99 for H&M’s summer 2017 campaign.
Left to Right: Arthur Gosse wears an oversized graphic t-shirt with white skinny fit twill pants $29.99 and sneakers $24.99. Hamid Onifade rocks a resort shirt $24.99 and short cotton shorts $24.99.Pin
Left to Right: Arthur Gosse wears an oversized graphic t-shirt with white skinny fit twill pants $29.99 and white sneakers $24.99. Hamid Onifade rocks a resort shirt $24.99 and short cotton shorts $24.99.
Arthur Gosse sports a khaki-beige short-sleeved utility shirt $24.99 for H&M's summer 2017 campaign.Pin
Arthur Gosse sports a khaki-beige short-sleeved utility shirt $24.99 for H&M’s summer 2017 campaign.
Starring in H&M's summer 2017 campaign, Hamid Onifade sports pink swim shorts.Pin
Starring in H&M’s summer 2017 campaign, Hamid Onifade sports pink swim shorts $14.99.

Recent Updates

Versace’s Silk Shirts Steal the Twilight Spotlight

Versace’s Silk Shirts Steal the Twilight Spotlight

Versace turns up the heat with “Unbuttoned: A Story of Silk Shirts”, a campaign where silk and skin collide. The ...
Bách Leads Dsquared2’s ICON New Generation Ad

Bách Leads Dsquared2’s ICON New Generation Ad

Dsquared2’s ICON New Generation campaign captures a collision of athletic edge and contemporary minimalism. Bách takes the spotlight, photographed by ...
Etro Channels Coastal Ease for Spring 2025 Campaign

Etro Channels Coastal Ease for Spring 2025 Campaign

Etro’s spring-summer 2025 campaign, shot by Joshua Woods, radiates sun-soaked elegance and effortless freedom. With Andrew Georgiades at its center, ...
Canali’s Spring 2025 Campaign Embraces Lakeside Elegance

Canali’s Spring 2025 Campaign Embraces Lakeside Elegance

Canali’s spring-summer 2025 campaign refines its vision of “Inner Beauty,” deepening its commitment to authenticity, self-confidence, and understated elegance. Set ...
Logan Lerman Takes to Ibiza for Michael Kors Spring 2025 Ad

Logan Lerman Takes to Ibiza for Michael Kors Spring 2025 Ad

Logan Lerman takes center stage in Michael Kors' spring 2025 campaign, symbolizing a mix of timeless Hollywood charm and effortless ...
Xiao Zhan Leads Tod’s Sunlit Spring 2025 Campaign

Xiao Zhan Leads Tod’s Sunlit Spring 2025 Campaign

Tod’s spring-summer 2025 campaign unfolds across two breathtaking Sicilian landscapes—the opulent Villa Tasca in Palermo and the historic Tonnara di ...