H&M Sport Launch

The Fashionisto

/

Published December 4, 2013

/

Updated January 3, 2015

wwd.com hm01Pin

H&M Sport–Looking to the be the one stop for all apparel, Swedish label H&M looks to corner the activewear market with a new range. Launching in stores January 2nd, H&M will kick off the new year with H&M Sport for men, women and children. Offering windbreakers, joggers, shorts, leggings and more active apparel, H&M will expand their dedicated selection. H&M creative head of design Ann-Sofie Johansson shared with WWD, “Sport and fitness is becoming an increasingly important part of all of our lifestyles, and the new H&M Sport is there to help you look and feel great.”


wwd.com hm02Pin


Recent Updates

Tom Daley Loops His Love for Knitting Into a Woolmark Collab

Tom Daley Loops His Love for Knitting Into a Woolmark Collab

Olympic gold medalist Tom Daley is diving into a new role—this time, with yarn. Partnering with Woolmark, Daley is embracing ...
Lacoste & Novak Djokovic Take to the Great Wall

Lacoste & Novak Djokovic Take to the Great Wall

Lacoste recently elevated its presence by hosting a monumental summit at the Great Wall of China, spotlighting its ambassador, Novak ...
UNIQLO Sister Brand GU Takes NYC, Debuts US E-commerce

UNIQLO Sister Brand GU Takes NYC, Debuts US E-commerce

GU, a sister brand of UNIQLO, has officially launched in the U.S., introducing its e-commerce site and mobile app alongside ...
BTS’ Jin is Gucci’s Newest Global Brand Ambassador

BTS’ Jin is Gucci’s Newest Global Brand Ambassador

Gucci has announced BTS member Jin as its newest global brand ambassador. The stylish singer is already making a statement ...
Louis Garrel's Dior Ambassador Debut (See the Photos)

Louis Garrel’s Dior Ambassador Debut (See the Photos)

Louis Garrel, no stranger to the luxury fashion world, takes on a new role as a Dior ambassador, joining the ...
G-SHOCK 40th Highlighted by J Balvin's Electrifying Act

G-SHOCK 40th Highlighted by J Balvin’s Electrifying Act

The watchmaker G-SHOCK marked a significant milestone, celebrating 40 years of innovation and resilience in the industry with a grand ...