H&M Taps Bo Develius for Its Summer 2013 Collection

Davide

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Published April 17, 2013

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Updated January 3, 2015

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Festival Style–Swedish fast fashion giant H&M is definitely in a relaxed mood for summer, as displayed by this preview of their latest collection, showcased by blond model Bo Develius. Reuniting once more with the Swedish brand, Bo dons a selection of printed tees and tank tops, inspired by the summer of music festivals. Getting ready to hit the field to listen to his favorite music, Bo opts for striped numbers or for printed tees that celebrate iconic movies, pairing them with denim Bermuda shorts, baseball caps and acetate sunglasses.

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