Joan Pedrola Fronts HOT Impetus Fall ’17 Underwear Campaign

The Fashionisto

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Published June 9, 2017

Joan Pedrola stars in HOT Impetus' fall-winter 2017 underwear campaign.Pin
Joan Pedrola stars in HOT Impetus’ fall-winter 2017 underwear campaign.

HOT Impetus looks to none other than Joan Pedrola as its latest campaign star. The Spanish model fronts the brand’s fall-winter 2017 underwear advertisement. The high contrast photo shoot features HOT Impetus’ contemporary styles, which aim at a youthful market. Front and center, Joan wears patterned boxer briefs. The campaign’s underwear highlights a dark color palette with rich jewel toned accents.

Related: HOT Impetus Taps Stefan Pollmann for Underwear Campaign

Joan Pedrola for HOT Impetus Fall/Winter 2017 Underwear Campaign

Model Joan Pedrola wears printed underwear for HOT Impetus' fall-winter 2017 campaign.Pin
Model Joan Pedrola wears printed underwear for HOT Impetus’ fall-winter 2017 campaign.
Lounging on a leather couch, Joan Pedrola fronts HOT Impetus' fall-winter 2017 underwear campaign.Pin
Lounging on a leather couch, Joan Pedrola fronts HOT Impetus’ fall-winter 2017 underwear campaign.
HOT Impetus taps model Joan Pedrola for its fall-winter 2017 underwear campaign.Pin
HOT Impetus taps model Joan Pedrola for its fall-winter 2017 underwear campaign.
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