HOT Impetus looks to none other than Joan Pedrola as its latest campaign star. The Spanish model fronts the brand’s fall-winter 2017 underwear advertisement. The high contrast photo shoot features HOT Impetus’ contemporary styles, which aim at a youthful market. Front and center, Joan wears patterned boxer briefs. The campaign’s underwear highlights a dark color palette with rich jewel toned accents.
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Joan Pedrola for HOT Impetus Fall/Winter 2017 Underwear Campaign
