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Fall/Winter 2018

Hudson Jeans Revisits 90s Grunge Style for Fall ’18 Campaign

The Fashionisto

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Published August 13, 2018

Hudson Jeans unveils its fall-winter 2018 campaign. It stars Nathan Mitchell, Deion Smith, Jemin, and Amelia Gray Hamlin.

Hudson Jeans reunites with Nathan Mitchell and Amelia Gray Hamlin for its fall-winter 2018 campaign. Photographed by Ian Morrison, Nathan is joined by newcomers Deion Smith and Jemin. Meanwhile, Amelia leads a new pack of girls that includes Indyamarie Jean, Senait Gidey, and Abby Williamson.

Related: Nathan Mitchell is Cool in Denim for Hudson Jeans Spring ’18 Campaign

Together, everyone models Hudson’s latest collection, which references nineties grunge style. Entitled “The Bad and Beautiful Vol. 2,” Hudson’s new collection brings to life industrial themes using utility influences, urban camouflage and juxtaposing classic and contemporary fabrications with unexpected sportswear silhouettes.

Jemin, Deion Smith, and Nathan Mitchell front Hudson's fall-winter 2018 campaign. — Jemin, Deion Smith, and Nathan Mitchell front Hudson’s fall-winter 2018 campaign.

The Cast: Hudson Fall/Winter 2018 Campaign

Deion Smith appears in Hudson's fall-winter 2018 campaign. — Deion Smith appears in Hudson’s fall-winter 2018 campaign.

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Jemin (St. Claire Models) fronts Hudson's fall-winter 2018 campaign. — Jemin (St. Claire Models) fronts Hudson’s fall-winter 2018 campaign.

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Nathan Mitchell reunites with Hudson for its fall-winter 2018 campaign.

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Hudson Fall/Winter 2018 Campaign

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Taking to the studio, Jemin , Deion Smith, and Nathan Mitchell star in Hudson's fall-winter 2018 campaign. — Taking to the studio, Jemin , Deion Smith, and Nathan Mitchell star in Hudson’s fall-winter 2018 campaign.

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