HUGO’s signature red and black color story takes center stage this season, as the German fashion brand demonstrates how modern tailoring and sportswear can be expertly combined. Offering a wide range of stylish pieces from pullovers to overshirts, jeans to suits—HUGO showcases its unmistakable youthful flair with an exciting selection for men.
For today’s HUGO man, dynamic model Simone Stravolo stuns on a red and black set by Lyndon Ogbourne. With an eye for detail, Sergey Vasiliev captures the slim Italian from his best angles, while Phoebe Walters handles his grooming precisely. To top off the look, hairstylist Martin Cullen gives him a modern, effortless ‘do to complete this look of perfection.
HUGO by Hugo Boss 2023 Men’s Arrivals
