Hugo Boss diffusion line HUGO heads to sunny southern California for its new spring-summer 2016 campaign. Hitting the skatepark, photographer Brett Lloyd captures models Mathias Lauridsen and Luca Lemaire as the season’s protagonists. Tailoring and casual streetwear-inspired separates come together for HUGO’s spring collection. Featuring predominantly black & white ensembles, the campaign is styled by Tom Van Dorpe.
HUGO by Hugo Boss Spring/Summer 2016 Men’s Campaign
Cole Mohr for HUGO by Hugo Boss Spring 2016
HUGO enlists American model Cole Mohr to star in its spring-summer 2016 lookbook. Continuing its black and white style narrative, the two colors dominate with a modern wardrobe taking center stage. Mixing cool essentials such as the leather biker jacket with smart options like the dress shirt, HUGO achieves a relevant mix of casual and formal styles.
