Hugo Boss & Porsche Collaborate, Preview New Capsule Collection

The Fashionisto

/

Published November 8, 2018

/

Updated November 14, 2018

Andrew Cooper wears a look from the upcoming Porsche x BOSS capsule collection.Pin
Andrew Cooper wears a look from the upcoming Porsche x BOSS capsule collection.

Hugo Boss has a new partnership in the works. Active in the world of Formula E racing, the German brands finds a new partner in Porsche. Beginning, December 2019, Porsche too will be joining the Formula E circuit with its own works team outfitted by Hugo Boss.

Related: Andrew Cooper Fronts BOSS Fall ’18 Watches Campaign

Porsche AG CEO Oliver Blume discusses the news. Formula E is an exceptionally attractive racing series, says Blume. It offers us the perfect environment to strategically evolve our vehicles in terms of efficiency and sustainability. We’re looking forward to being on board in the 2019/2020 season. In this context, the renowned fashion group Hugo Boss represents the perfect partner to outfit our team.

Porsche x BOSS Capsule Collection

Standing tall, Andrew Cooper sports a look from the upcoming Porsche x BOSS capsule collection.Pin
Standing tall, Andrew Cooper sports a look from the upcoming Porsche x BOSS capsule collection.

Meanwhile, Hugo Boss AG CEO Mark Langer adds, Hugo Boss and Porsche are both synonymous with outstanding innovation and consummate quality. Langer explains, We have been working successfully with motorsports over recent years and decades. That is why, with the future-oriented Formula E, I am especially pleased that we are taking our cooperation to a new level.

Celebrating their partnership, Hugo Boss is slated to release a Porsche x BOSS capsule collection with a launch in March 2019. The range will feature clothing and accessories with luxurious details such as premium leather and wool materials.


Recent Updates

Tom Daley Loops His Love for Knitting Into a Woolmark Collab

Tom Daley Loops His Love for Knitting Into a Woolmark Collab

Olympic gold medalist Tom Daley is diving into a new role—this time, with yarn. Partnering with Woolmark, Daley is embracing ...
Lacoste & Novak Djokovic Take to the Great Wall

Lacoste & Novak Djokovic Take to the Great Wall

Lacoste recently elevated its presence by hosting a monumental summit at the Great Wall of China, spotlighting its ambassador, Novak ...
UNIQLO Sister Brand GU Takes NYC, Debuts US E-commerce

UNIQLO Sister Brand GU Takes NYC, Debuts US E-commerce

GU, a sister brand of UNIQLO, has officially launched in the U.S., introducing its e-commerce site and mobile app alongside ...
BTS’ Jin is Gucci’s Newest Global Brand Ambassador

BTS’ Jin is Gucci’s Newest Global Brand Ambassador

Gucci has announced BTS member Jin as its newest global brand ambassador. The stylish singer is already making a statement ...
Louis Garrel's Dior Ambassador Debut (See the Photos)

Louis Garrel’s Dior Ambassador Debut (See the Photos)

Louis Garrel, no stranger to the luxury fashion world, takes on a new role as a Dior ambassador, joining the ...
G-SHOCK 40th Highlighted by J Balvin's Electrifying Act

G-SHOCK 40th Highlighted by J Balvin’s Electrifying Act

The watchmaker G-SHOCK marked a significant milestone, celebrating 40 years of innovation and resilience in the industry with a grand ...