Made in partnership with Details magazine, Hugo Boss presents a love letter to the city of Los Angeles in the form of a new video entitled Sincerely, LA. Sharing their love for the City of Angels, hotelier and Sixty Hotels founder Jason Pomeranc joins photographer Francesco Carrozzini for the project, which was directed by Ivan Olita. The idea is to highlight the reality of living, working and dreaming in the sunny destination.
Sincerely, LA was unveiled during an exclusive dinner at the Sunset Tower Hotel in Los Angeles. Joining Olita, Carrozzini and Pomeranc were fashionable guests that included Kellan Lutz, Eric Rutheford and Noah Mills, dressed in BOSS by Hugo Boss. Additional guests who supported the project were Garrett Hedlund, Lucky Blue Smith, Johnny Wujek, Levi Stocke and Robbie Rogers.
Hugo Boss Celebrates Sincerely, LA
