Shades of Time-Model Alex Lundqvist reunites with German label Hugo Boss, fronting the brand’s spring/summer 2014 watches and eyewear campaign. Posing for close-up images, Alex wears a burgundy suit jacket, matched with textured shirt and tie, completing the whole styling with Hugo Boss’ latest watches and sunglasses, designed with a retro vibe, but manufactured with hi-tech and luxurious materials.