HUGO continues to “Break the Box” with its fall clothing offering. Model Ludwig Wilsdorff steals the spotlight as he showcases the brand’s trendy logo-adorned fashions. The Logo collection features everything from t-shirts to hooded pullovers.
For fall, one standout is HUGO’s manifesto logo print tee. The short-sleeve tee features the HUGO manifesto, describing the brand’s mission to “create clothes for those who lead rather than follow.” HUGO’s tee comes in white, black, and dark green styles, with their purchase helping the label to support the Cotton Made in Africa initiative.
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HUGO’s logo also graces basics for a modern update. The German brand adorns its signature sweats and outerwear with its logo, creating new “HUGO icons.” You can explore the label’s logo fashions for fall at HUGOBOSS.com.