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German brand Hugo Boss reunites with French model Adrien Sahores for a new fragrance campaign. The top model fronts the brand’s HUGO Man Extreme advertisement, which was lensed by photographer Benjamin Lennox. The luxury fragrance is inspired by water and air, offering a counterpart to Hugo Boss’ signature HUGO Man fragrance.
HUGO Hugo Boss Extreme Fragrance Campaign
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Describing HUGO Extreme, Hugo Boss shares, “Delivering an explosion of freshness to the skin from the moment it is sprayed, HUGO MAN EXTREME offers a clean, intense and masculine fragrance for the free-thinking contemporary man, giving him the confidence boost he needs to push boundaries and live life his way.”
HUGO Hugo Boss Extreme Fragrance Campaign Video
Behind the Scenes: Adrien Sahores for HUGO Hugo Boss Extreme Fragrance Campaign

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Video: How to Best Apply Fragrances
Flashback: Adrien Sahores for HUGO Man Fragrance Campaign Video
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Previously connecting with Hugo Boss, French model Adrien Sahores starred in a campaign for HUGO Man with the slogan, Your Fragrance, Your Way. Providing endless charm, Adrien encompassed the confidence associated with Hugo Boss’ signature scent.