Anwar Hadid, Jamie Campbell Bower + More Reunite with HUGO for Spring ’18 Campaign

The Fashionisto

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Published January 17, 2018

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Updated September 19, 2018

Anwar Hadid stars in HUGO's spring-summer 2018 campaign.Pin
Anwar Hadid stars in HUGO’s spring-summer 2018 campaign.

Anwar Hadid and Jamie Campbell Bower reunite with HUGO by Hugo Boss for the brand’s spring-summer 2018 campaign. Photographer Harley Weir also reconnects with the label to shoot the advertisement. Weir photographs HUGO newcomers Anton Jaeger, Alton Mason, and Zheng as well. Artist Freya Don collaborates with HUGO to create distinct backdrops for the outing. HUGO’s cast stands out in relaxed tailoring for the season. The German brand delivers color and on-trend proportions with several art-driven style moments.

Related: Benjamin Eidem Embraces a ‘Summer of Ease’ for BOSS Spring ’18 Campaign

HUGO Spring/Summer 2018 Men’s Campaign

Alton Mason appears in HUGO's spring-summer 2018 campaign.Pin
Alton Mason appears in HUGO’s spring-summer 2018 campaign.
Zheng dons an all-white look for HUGO's spring-summer 2018 campaign.Pin
Zheng dons an all-white look for HUGO’s spring-summer 2018 campaign.
Anton Jaeger fronts HUGO's spring-summer 2018 campaign.Pin
Anton Jaeger fronts HUGO’s spring-summer 2018 campaign.
Jamie Campbell Bower reunites with HUGO for its spring-summer 2018 campaign.Pin
Jamie Campbell Bower reunites with HUGO for its spring-summer 2018 campaign.
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