HUGO celebrates the spirit of being an individual with its spring-summer 2020 campaign. The fashion brand enlists Japanese street style star Takuro Yamazoe, social media influencer Jonan Wiergo, and musician Obongjayar to front its advertisement. The trio showcases the unique ways in which you can be a cultural hero in today’s world.
Related: HUGO Captures Spirit of Young Berlin with Spring ’20 Collection
Takuro, Wiergo, and Obongjayar travel to Berlin, taking in various locations such as Hansa Studios and Tiergarten park as they connect with HUGO. Harley Weir photographs the campaign stars, while Vanessa Reid is charged with the season’s styling. Reid highlights HUGO’s nostalgic collection, which references the seventies with phenomenal pieces such as a pinstripe suit or smart tailoring in coral.
