HUGO Spring 2020 Men's Campaign

HUGO enlists Takuro Yamazoe to star in its spring-summer 2020 campaign.

HUGO celebrates the spirit of being an individual with its spring-summer 2020 campaign. The fashion brand enlists Japanese street style star Takuro Yamazoe, social media influencer Jonan Wiergo, and musician Obongjayar to front its advertisement. The trio showcases the unique ways in which you can be a cultural hero in today’s world.

Takuro, Wiergo, and Obongjayar travel to Berlin, taking in various locations such as Hansa Studios and Tiergarten park as they connect with HUGO. Harley Weir photographs the campaign stars, while Vanessa Reid is charged with the season’s styling. Reid highlights HUGO’s nostalgic collection, which references the seventies with phenomenal pieces such as a pinstripe suit or smart tailoring in coral.

Obongjayar dons a pinstripe suit for HUGO's spring-summer 2020 campaign. — Obongjayar dons a pinstripe suit for HUGO’s spring-summer 2020 campaign.

Jonan Wiergo stars in HUGO's spring-summer 2020 campaign. — Jonan Wiergo stars in HUGO’s spring-summer 2020 campaign.

Takuro Yamazoe sports a coral suit for HUGO's spring-summer 2020 campaign. — Takuro Yamazoe sports a coral suit for HUGO’s spring-summer 2020 campaign.

London-based musician Obongjayar appears in HUGO's spring-summer 2020 campaign. — London-based musician Obongjayar appears in HUGO’s spring-summer 2020 campaign.

Social media influencer Jonan Wiergo appears in HUGO's spring-summer 2020 campaign. — Social media influencer Jonan Wiergo appears in HUGO’s spring-summer 2020 campaign.

Street style star Takuro Yamazoe embraces retro-infused menswear from HUGO for the brand’s spring-summer 2020 campaign.

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HUGO Celebrates the Cultural Hero with Spring ’20 Campaign