Evan Mock, the multi-talented skateboarder, actor, and model, takes center stage as the star of HUGO’s spring-summer 2023 campaign. In this advertisement, he embodies the brand’s modern attitude and elevates the season’s must-haves in HUGO’s signature red and black color palette. Embracing a laid-back attitude, Evan takes to a rooftop for the campaign shoot.
Evan’s styling choices, such as the dark wash denim in an oversized, relaxed fit and the polished red and black nails, demonstrate his attention to detail. He also adds a touch of sophistication to his look with the brand’s signature HUGO necklace and other jewelry. Captured by renowned photographer Stuart Winecoff, the campaign also features appearances by Bella Poarch and Tinashe.