Calvin Klein’s fragrance campaign for Eternity Aromatic Essence artfully captures the intimate connection between Idris Elba and his wife, Sabrina. The powerful portraits, shot by renowned photographer Mert Alas, serve as the backdrop for the launch, with the black and white imagery setting the stage where emotion and scent intertwine.
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The campaign is as much about the sensory journey as it is about visual impact. Idris Elba, reprising his role as a Calvin Klein muse, embodies the Eternity Aromatic Essence for Men, his presence characterized by poise and quiet intensity.
Sabrina’s graceful composure complements Idris, mirroring the fragrance’s dual nature: refreshing juniper and smooth coconut. The portraits, though simple, hint at the fragrance’s complexity, with top notes of lemon and Sichuan pepper, a heart of coconut and lavender, and a base of cardamom, patchouli, and Virginia cedar.
Calvin Klein Eternity Aromatic Essence’s campaign focuses on the magnetic pull between two people. Their shared glances and the space between them become a canvas where the story of Eternity Aromatic Essence unfolds, highlighting a fragrance that encapsulates both the timeless and the contemporary.
