Say Hello to the Plus-Size Male Model! IMG Launches Brawn Division

The Fashionisto

/

Published March 15, 2016

Plus-size male model Zach Miko, IMG BrawnPin
Plus-size male model Zach Miko, IMG Brawn

As fashion moves towards embracing all body types, the plus size model has been having a moment with standouts such as Ashley Graham and Candice Huffine making waves. Looking for a male equivalent, IMG Models launches its plus-size Brawn division for men. Making headlines as a plus-size male model for Target, Zach Miko is the first sign of the new board. Talking to WWD about its latest division, IMG Models president Ivan Bart shares, “Brawn has a body positive message. Brawn is physical strength.” Bart continues, “The body positive messaging and size diversity is something that’s relevant and something that continues to be on everybody’s mind. We have to extend the conversation for men.”

Zach Miko photographed by Leonardo Corredor Pin
Zach Miko photographed by Leonardo Corredor

Talking to WWD about his own struggles with finding appropriate clothes when shopping, Miko confides, “I consider myself a beefy, stocky kind of guy or whatever buzzword you want to use. I’m in the fashion business and I’m required to dress fashionably but yet I have size issues.” Miko adds, “It becomes defeating when I don’t consider myself morbidly obese, but I go to certain stores they don’t have my size.”

Explore Recent Updates