Introducing…Jon Søfferud

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Published August 16, 2011

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Evidence/Artifacts–Translating the idea of claustrophobia through a manipulation of unusual materials, into various forms and shapes, designer Jon Søfferud succeeds in hybridizing fashion and abstract art. Vacuum packed jackets of geometric proportions elevate the collection into new dimensions, while jersey tanks and knotted shorts keep the avant-garde showing grounded with excellence in technical execution and creative exhibition. Photographed by David van Oost, Quentin de Braekelaer realizes Søfferud’s vision into tangible 21st-century fashion.

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