Iris von Arnim paints a tranquil coastal narrative for spring-summer 2025. Cashmere reigns supreme, lending its unmatched softness and subtle texture to a curated wardrobe. PMA model Giovanni Zattera, the campaign’s lead, steps into the spotlight before Patrick Houi’s lens. Against a windswept shoreline, the atmosphere mirrors the collection—unfussy, tactile, quietly confident.
Iris van Arnim Spring/Summer 2025 Campaign
Art directed by Jennifer Dixon, Iris von Arnim’s new imagery highlights the natural interplay between Giovanni and his surroundings. It’s here that Mira Uszkureit styles each look with precise restraint.
A heathered cashmere-silk polo finds balance in understated black trousers. Moss-green ribbed sweaters, layered and light, nod to casual refinement while complementing Giovanni’s tousled curls and windswept silhouette.
A sandy palette continues to dominate through merino wool blazers and brushed cashmere cardigans. These pieces exude a relaxed sharpness, shaped for subtle movement and drape. Even in a structured ecru blazer, softness is maintained—an Iris von Arnim signature.
