Pin“It’s Always Burberry Weather” embodies the British fashion house’s enduring legacy in outerwear. Since 1856, Burberry has built a reputation around garments made for unpredictable climates, and the newest collection continues to celebrate this.
The phrase “It’s Always Burberry Weather” emerges from the archives, evoking a rugged practicality and a design language that embraces the outdoors.
“It’s Always Burberry Weather” Campaign
PinShot by Alasdair McLellan, the campaign spans London’s urban fabric and the serene British countryside. With stars like Barry Keoghan and footballers Cole Palmer and Eberechi Eze, Burberry pays homage to modern British culture.
PinEvery jacket or coat type reinforces the same promise: in Burberry, you are prepared for whatever the day—or weather—might bring. Outerwear staples take center stage, from the Harrington jacket to puffers and the duffle. These pieces protect and reframe function as fashion.
PinBurberry’s chief creative officer, Daniel Lee, perfectly captures this sentiment: “Burberry is about protection, functionality, and the outdoors. We are always inspired by our archive and the innovation and creativity of the brand.” Lee emphasizes how history informs the present collection’s focus on classic silhouettes like the puffer and duffle coat.
The campaign imagery conveys a powerful message—Burberry outerwear is not simply about combating the elements but embodying them, staying true to a century-spanning legacy. Protection and style meet seamlessly in this campaign, proving that Burberry’s weatherproof ethos is timeless.