Jack Harlow is the newest brand ambassador for New Balance. A kindred soul has been found in the rapper by the sports and lifestyle brand. New Balance, a company renowned for its fearless independence, admires Harlow for his unwavering determination to achieve his goals of breaking into the music industry.
As Harlow explains, “I have been rocking New Balance since I was a kid, so to officially join the brand in this way is really exciting.” The rapper continues, “I’ve always loved the 990 and recently the Joe Fresh Goods 993 and collabs with the 550’s have been fire. I’m excited to peek behind the curtain and work with the brand more.”
Jack Harlow for New Balance
Meanwhile, Chris Davis, Chief Marketing Officer and Senior Vice President of Merchandising at New Balance, notes, “Jack is a rising star and an authentic fan of New Balance. We could not ask for a more ideal ambassador to represent our brand. We are consistently impressed with Jack’s devoted passion for his craft and his relentless desire to improve.”
Davis expresses his excitement about the future of New Balance and Jack Harlow by saying, “He is simply an individual who is not afraid to innovate, a value that is mirrored in our brand identity. We look forward to collaborating with Jack to transcend the world of fashion and sport, just as he has done in music and culture.”
New Single ‘Nail Tech’
When it comes to his new role as New Balance’s brand ambassador, Jack Harlow is off to a fast start. The 23-year-old rapper appears in the music video for his latest track, “Nail Tech,” wearing several New Balance styles he considers among his favorites.
Frank Borin, Ace Pro, and Harlow collaborated on the fun new video co-directed by them. Harlow’s new song brings attention to his hometown of Louisville, Kentucky, with background vocals provided by local personality C-Tez.
