Jaeger embraces a cool cinematic attitude for its fall-winter 2016 campaign. Taking to a East London carpark, the brand collaborates with photographer Boo George. Captured against a stunning city skyline, models Ben Allen and Matthew Bell join Sam Rollinson. Offering a casual spin on the season, the British models rock classic staples that include Jaeger’s wool shearling collar jacket and hooded parka.
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Discussing the season at heart, Jaeger Head of Menswear Product, James Jee shares, “We have concentrated on designing for the real-life guy, with clothes that have relevance to busy lifestyles.” The brand’s casual idea results in a sports-inspired range that features unstructured blazers, wool check jackets, and unlined suits.
Jaeger Fall/Winter 2016 Campaign
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