SAXX Underwear enlists Chicago Cubs pitcher Jake Arrieta as its latest face. One of Major League Baseball’s prized pitchers, Arrieta stars in SAXX’s campaign, Free to Move. The advertisement highlights Arrieta’s skills on the mound as well as his dedication to fitness. Arrieta talks about working with the brand, sharing, “I’m excited to be working with SAXX. They have designed products specifically to fit my needs on the mound and off it.” Slated to help design his own capsule for SAXX, Arrieta continues, “Every man could benefit from their technology and I’m looking forward to adding my opinion and ideas to the product design.”
Explaining why Arrieta is such a great fit as an ambassador for SAXX, the brand’s CEO Tim Bartels says, “Jake was already a fan of SAXX brand and has had such an authentic introduction to SAXX. We could not be more thrilled to officially have one of the best pitchers in Major League Baseball join the SAXX team.” Bartels continues, “Jake loves how the product performs on and off the field. He wants every piece of clothing and equipment he wears to perform at its very best. Jake also obsesses about every detail to help him perform better. That level of feedback and input into our product design process is invaluable and will help us to continue to produce the very best men’s performance underwear on the market.”