Jake Gyllenhaal takes center stage once more for Prada Linea Rossa, starring in the latest eyewear campaign for 2024. The advertisement, titled “In the Midst of the Action,” is captured by the lens of photographer Lukas Korschan.
Set against the dynamic backdrop of the Luna Rossa Prada Pirelli base in Cagliari, Gyllenhaal immerses himself in high-stakes sailing.
Jake Gyllenhaal for Prada Linea Rossa Advertisement
In this campaign, Gyllenhaal is seen donning the most recent capsule collection of Prada Linea Rossa eyewear, which features classic styles as well as sleek wraparound designs. These pieces are inspired by the new AC75 Luna Rossa boat, showcasing a modern silver color palette.
Gyllenhaal’s rugged yet sophisticated appearance perfectly aligns with the cutting-edge style of the eyewear, convincingly demonstrating Prada’s successful blend of fashion and high performance.
Jake Gyllenhaal’s involvement extends beyond fronting the Prada Linea Rossa campaign. He actively participated in the training sessions of the Luna Rossa Prada Pirelli team, preparing for the 37th America’s Cup competition in Barcelona.
Gyllenhaal’s enthusiasm for the project is palpable, as he shares, “I had the best time being part of this campaign in Cagliari and joining the Luna Rossa Prada Pirelli team.”
The American actor continues, “I loved experiencing the base in real life, ahead of the America’s Cup competition. Collaborating with Prada is always unique, and this collection perfectly reflects my own style.”