Light Conscious–Ashley Joiner directs a new short film for the spring/summer 2012 collection of London-based label, Berthold. Featuring models Jake Shortall and James Meredith with cinematography by Meera Chauhan, fashion is infused with mystique. In a world of delirium, modern sportswear tackles a clean slate for an addictive experience. / Lighting by Tim Deiling with grooming by Louise Hinton.