Topman enlists singer James Bay for an exclusive new collaboration. Known for his trademark hat and skinny jeans, Bay brings his effortless rock aesthetic to the brand with a 13-piece collection. Talking about the experience, Bay shares, “It’s been a lot of fun teaming up with Topman to design my own collection.”
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The British singer continues, “I’ve taken a lot of inspiration from performing live and the way I dress on tour. Many of the details I’ve focused on are also based on my own, original drawings and sketches.” Topman’s creative director Gordon Richardson adds, “It’s always exciting for Topman to collaborate with personalities outside the world of fashion as it challenges all our normal perceptions.”
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Richardson says, “James has been no exception, he has diligently translated his unique sense of style into the perfect 13-piece capsule collection with as much care and attention he would for one of his albums. Every piece has a considered place and reflects his unique personality.” The collection officially launches August 17, 2017 at select Topman stores and online at Topman.com.
James Bay x Topman 2017 Capsule Collection
