James Franco trades in his Gucci membership and joins the Coach family. The American actor fronts the brand’s new fragrance campaign. Traveling to New York for the advertisement, Franco connects with photographer Steven Meisel. He rocks a leather moto jacket as he leans against a vintage Plymouth Valiant. Franco mirrors the fragrance’s timeless cool, which pairs a heart of spicy cardamom and coriander with fresh notes of green nashi and kumquat.
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Video: James Franco for Coach Fragrance Campaign
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