Gucci Presents: Techno Color Sunglasses–Gucci’s outspoken leading man, actor, director, artist (you just name it and he is) James Franco reunites with the Italian fashion house. Directing and starring in a new short, Franco promotes Gucci’s Techno Color sunglasses. The latest peek at the glamorous world of Gucci entails Franco and a female model shot in sunny California at the legendary Chateau Marmont.