Vinyl actor James Jagger is the new celebrity face of Jimmy Choo. Photographed by Craig McDean, Jagger brings an easy cool to the label’s fall-winter 2016 campaign. Borrowing a rock attitude from his father Mick Jagger, James is styled by Sarah Richardson in a dark wardrobe to complement Jimmy Choo’s latest footwear collection.
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Talking to WWD about the campaign, Jagger shares, “I’m always dressing in a pretty dark, metropolitan and maybe a little playful way. I’m always influenced by London.”
Jimmy Choo creative director Sandra Choi adds, “The fall campaign is a reflection of the character of the Jimmy Choo man for now and into the future.” Choi continues, “James Jagger embodies the rebellious gentleman spirit of the Jimmy Choo man, and was the perfect choice for the campaign. He has an innate confidence and combines a clever wit with the charm of a true gentleman.”