James Long Fall/Winter 2012 | London Fashion Week

The Fashionisto

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Published February 23, 2012

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Earth Matter–Looking to the work of Canadian photographer Edward Burtynsky for inspiration, James Long found a rocky reference after revisiting Quarries. Translating stones and debris into a fantastic collection starting point with fine textures and rich colors, Long delivered a visual treat. Hip and youthful, the range’s first signature marker belonged to low slung trousers, crafted in voluminous fits. Paired with paneled outerwear, many fabrications and prints came together, creating subtle gradients and worn factions. Weaving in a knit like no other, Long’s trademark made a strong impression with delicately executed pieces offering a fierce point of view, whether paired with a tasselled scarf or constructed as a minimal twinset. Altogether, a cool effort for the designer, the collection proved a success, exuding a unique effortless attitude, complemented by excellent continuity and workmanship.


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