Dress Code-German label Hugo by Hugo Boss enlists Ford Europe model James Smith to showcase part of its spring/summer 2013 offering. Gracing the brand’s latest lookbook, James sports with a spontaneous ease a selection of contemporary looks, without forgetting a hint of refinement. Dressed to impress in fluid two-piece suits, printed garments, or modeling more casual suggestions, James unveils a wardrobe focused on versatile garments that support individual sense of style, made of clean lines, great cuts, precise proportions and volumes.