Jamie Dornan, riding the high of his recent Loewe fragrance campaign, has pivoted to another significant brand collaboration—this time with Diet Coke. As the new face of the “This Is My Taste” campaign, Dornan appeared at its launch, showcasing his effortless approach to smart casual dressing.
The actor, styled by Jeanne Yang, opted for a clean look: a Soft Goat crewneck paired with olive chinos and classic white sneakers.
Jamie Dornan for Diet Coke Ad
The Diet Coke campaign itself taps into Dornan’s known affinity for cold-water swimming, adding a playful touch that sees him lounging on a pink unicorn floatie, a nod to the lightheartedness Diet Coke brings to its image. It’s a blend of humor and everyday luxury that aligns perfectly with Dornan’s evolving style and public persona.
Dornan reflected on his involvement with Diet Coke, saying, “I’m really pleased to join the Diet Coke family. The ‘This Is My Taste’ campaign resonated with me instantly as it reminds us all to take moments for ourselves to do whatever makes us happy. Especially if that includes taking a break in your day to drink a Diet Coke whilst lounging on a unicorn floatie.”
The advertisement’s lightness encapsulates a moment of self-indulgence that has defined Dornan’s recent trajectory—one in which he balances depth with a wink of playfulness.