Survival of the Fittest–Natural Selection Denim reveals their latest video in the “Denim Evolution” Collection, featuring a variety of iconic washes. Each short film unveils the evolutionary stages of the label’s denim line, from a dark RAW to a light BURIED. Jamie Wise rocks this week’s wash, BRUISED, in a poignant and gritty video, accompanied by a pair of aggressive canines and set against a stark concrete backdrop that perfectly encapsulates the wear and tear of the denim wash. / Music by Yo Video. Art Direction by Hidden Agency.
