HUGO Music Turned Upside Down-After featuring Jared Leto in its HUGO Red fragrance campaign, Hugo Boss releases a new spot featuring the actor in support of its BOSS Music Turned Upside Down fragrance. Turning up the city beats, HUGO also invites music artists KateBoy, Nina Kraviz and Kasper Bjørke to turn three classic hits upside down. See what all the fuss is about at HugoBoss.com.