Jean Paul Gaultier unveils a mesmerizing campaign for its Le Beau Flower Edition Eau de Parfum, captured by photographer Elizaveta Porodina. Swiss-Cuban model Noah Luis Brown becomes the embodiment of the fragrance, exuding its vibrancy.
Jean Paul Gaultier Le Beau Flower Edition Campaign
With a backdrop of surreal flora, Noah sits adorned in white trousers, his skin illuminated by soft, dreamlike lighting. This reimagining of Le Beau dives into the fantastical allure of a secret Eden, translating its essence into the sculptural bottle—now adorned with a striking blue flower.
Le Beau Flower Edition enchants with its woody, floral, and fruity notes. Bursting kumquat energizes the senses, while delicate violet leaf adds a green elegance, grounding into the warm richness of cashmeran.
The campaign’s vivid colors and lush natural elements further illustrate the scent’s story, blurring lines between nature and fantasy. Jean Paul Gaultier masterfully weaves together fragrance and artistry, leaving a lasting impression.
