In the heart of downtown New York, amidst the city’s unyielding architecture and pulsating beat, Calvin Klein’s spring 2024 underwear campaign unfolds with its star Jeremy Allen White. Photographer Mert Alas captures the essence of the urban landscape, crafting a visual narrative that juxtaposes the soft curves of Calvin Klein’s signature underwear against the hard lines of the cityscape.
Jeremy Allen White for Calvin Klein Spring 2024 Advertisement
The ad showcases the range of Calvin Klein’s underwear collection—Intense Power to Micro Stretch, Micro Mesh to Modern Cotton, and Cotton Stretch styles—each piece exemplifying the seamless blend of comfort and aesthetic appeal.
The monochromatic palette of black and white undergarments stands stark against the backdrop, an artistic nod to the brand’s timeless appeal.
Jeremy Allen White, the face of this advertisement, brings a raw, unfiltered energy to the campaign. Known for his compelling roles in Shameless and The Bear and fresh from his latest film, The Iron Claw, White exudes a confidence that is both relatable and aspirational.
Styled by Emmanuelle Alt, White embodies Calvin Klein’s commitment to effortless style, his physique a canvas for the clean lines of the briefs and boxer briefs. Adding to this, the 32-year-old’s casual poise in the brand’s quintessential white t-shirt and jeans resonates with Calvin Klein’s ethos as more than just clothing but an expression of self.
Calvin Klein’s advertisement transcends the typical fashion display, becoming a statement of cultural currency. After all, the iconic American brand continues to define what it means to be modern and relevant.
Following in the footsteps of actors like Brandon Flynn, Aaron Taylor-Johnson, and Michael B. Jordan, Jeremy Allen White helps Calvin Klein assert its place in wardrobes and the zeitgeist.
The spring 2024 underwear collection reflects Calvin Klein’s understanding of the intersection between form, function, and fashion, ensuring that each piece within the campaign is not simply worn but lived in.
