Jimmy Choo’s fall 2024 campaign debuts with a stylish stroll. The advertisement stars Kit Butler, who embodies the brand’s signature blending of classic and contemporary aesthetics.
Captured against London’s urban playground, the campaign presents a fresh spin on classic footwear—where timeless elements clash with modern finesse. There’s an unmistakable energy as traditional silhouettes collide with contemporary textures, creating a narrative rooted in rock ’n’ roll.
Jimmy Choo Fall 2024 Campaign
Key highlights include the Diamond series, featuring the Marlow Diamond loafer and Diamond Derby shoe. Each plays on unexpected materials and inventive structures. The sharp lines, combined with a lustrous finish, give these pieces an attitude that feels rebellious yet refined.
Jimmy Choo’s accessories emphasize versatility. The Diamond Tote stands out, blending practicality with a touch of designer polish. Furthermore, the signature Sammy/M boot cements the brand’s seamless marriage of heritage and progressive design.
Photographed by Alessio Bolzoni and styled by Ben Schofield, the Jimmy Choo fall 2024 campaign doesn’t just tell a story; it lives it, capturing the brand’s roots in London while pushing the envelope forward.
