Prada breaks in a fresh face for its spring-summer 2018 campaign. The Italian brand enlists actor Joe Alwyn. The young British actor received praise for his role in Ang Lee’s 2016 drama Billy Lynn’s Long Halftime Walk. While his relationship with Taylor Swift may be causing bigger headlines, 2018 is promising for the star.
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The 27-year-old actor will appear in The Favourite as well as Mary Queen of Scots. In the meantime, Alwyn stars in Prada’s new advertisement. He connects with photographer Willy Vanderperre for Prada’s “Ascension” outing. Alwyn takes to the studio to don the label’s graphic spring fashions. He also poses for photos on location at the Galleria Vittorio Emanuele II in Milan, Italy.
Joe Alwyn for Prada Spring/Summer 2018 Men’s Campaign