Joe Jonas Strips Down to Underwear for New GUESS Campaign

The Fashionisto

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Published January 11, 2017

Joe Jonas fronts GUESS' spring-summer 2017 underwear campaign.Pin
Joe Jonas fronts GUESS’ spring-summer 2017 underwear campaign.

GUESS taps into the star power of Joe Jonas for its spring-summer 2017 underwear campaign. Jonas takes to photo studio with photographer Yu Tsai for the advertisement. Tsai also photographed the singer’s brother, Nick Jonas for his infamous Calvin Klein underwear photo shoot.

Related: Joe Jonas Stars in Notion Shoot, Talks Touring with DNCE

Taking his turn in the spotlight, Jonas couples up with model Charlotte McKinney. Working with longtime stylist, Avo Yermagyan, the DNCE frontman rocks GUESS’ various underwear styles and denim jeans.

Joe Jonas for GUESS Spring/Summer 2017 Underwear Campaign

DNCE frontman, Joe Jonas strips down to his underwear for GUESS' spring-summer 2017 campaign.Pin
DNCE frontman, Joe Jonas strips down to his underwear for GUESS’ spring-summer 2017 campaign.
Joe Jonas and Charlotte McKinney star in GUESS' spring-summer 2017 underwear campaign.Pin
Joe Jonas and Charlotte McKinney star in GUESS’ spring-summer 2017 underwear campaign.
Yu Tsai photographs Joe Jonas for GUESS' spring-summer 2017 underwear campaign.Pin
Yu Tsai photographs Joe Jonas for GUESS’ spring-summer 2017 underwear campaign.
GUESS taps Joe Jonas for its spring-summer 2017 underwear campaign.Pin
GUESS taps Joe Jonas for its spring-summer 2017 underwear campaign.
Joe Jonas goes shirtless, showing off his six-pack for GUESS' spring-summer 2017 underwear campaign.Pin
Joe Jonas goes shirtless, showing off his six-pack for GUESS’ spring-summer 2017 underwear campaign.